Personality: Carl Jung and Myra

1. Which personality type does Myra display, according to Freudian theory? Provide evidence for your answer. What caused it?Myra must have experienced neurotic anxiety in the presence of her husband’s â€Å"authority† as she previously must have experienced unconscious feelings of destruction against her parents because of fear of punishment, so she exaggerates her cleanings and frequently portrays herself as a martyr who does so much for others and asks so little for herself, when in reality she usually over sees the cleaning and tells others what to do, and her husband or children help her.This same neurotic anxiety makes her aggressive towards her neighbor as once grass went flying into her garden from her neighbor’s while mowing; and as a result Myra threw a fit and did not talk to the neighbor for two years. Myra displays a disturbing pattern of establishing relationships and then ending them by being rude. She sometimes criticizes people to their faces, or she just stops calling them. Moreover, this neurotic anxiety makes her concerned about spending money and she refrains from expending it despite being middle class and really not poor. As a defense mechanism, Myra has developed an anal fixation, which manifests in her obsession with neatness and orderliness.2. Why does Myra feel that cleaning the house is her responsibility? How would Jungian theory explain Myra adopting this traditional role? According to Jung the mind or psyche has two levels; conscious and unconscious. Unlike Freud, Jung believes that collective unconscious refers to humans’ â€Å"innate tendency to react in a particular way whenever their experiences stimulate a biological inherited response tendency.†This explains why Myra unexpectedly reacts with love and persistence to the house cleanliness, tidiness and orderliness although she had negative or at least neutral feelings toward the job, especially when we know that her mother always took care of their house and thought that it was the woman’s responsibility to do so; and Myra has learnt how to clean â€Å"correctly† from her mother who punished her when she did not clean something thoroughly enough.Of course, her mothers belief of house cleanliness was passed to her from her mother and so on through generations until it became a collective unconscious which Jung sees as autonomous forces called archetypes which, when evolved, â€Å"can be conceptualized† into persona, shadow, anima, animus, great mother, wise old  man, hero, and self.3. How could radical behaviorism explain Myra’s cleaning behavior? Find examples of reinforcement of punishment that might have influenced Myra’s cleaning behavior.According to Freud, Myra’s ego which is â€Å"the only region of the mind in contact with reality† and it is governed by the â€Å"reality principle† has made the decision on cleanness and neatness of her house and yard, besid es arranging things in order. And because the ego is partially conscious, partly preconscious and partly unconscious, her ego can make decisions on each of these three levels. Myra exaggerates in cleaning her house, tidying her yard and garden and arranging her things in order as her ego consciously motivates her to choose excessive neatness, tidiness and arrangements because she feels comfortable and proud of her estate and things being like this and people compliment her for this.Meanwhile she may be, on her preconscious level, only dimly aware of her previous experience when her friends or neighbors first praised her for the way she cleans the house, tidies the yard and the garden and arranges her things. Besides, she may be unconsciously motivated to be excessively clean, neat and orderly â€Å"due to her childhood experiences of the toilet training† and cleaning the house with her mother so as to avoid pain resulting from her parents punishment and gain pleasure of their love and security. Also it has been settled in her superego what she should and should not do because of her experiences with reward and punishment she must have received from her parents during her childhood. Thus she can be dominated by the superego, which results in her â€Å"guilt-ridden or inferior-feeling person;†4. How could Bandura’s Social Cognitive Theory explain Myra’s traditionally feminine cleaning behavior? According to Albert Bandura’s Social Cognitive Theory, the way we react to expected events is usually more powerful than the event itself. Myra’s traditionally feminine cleaning behavior can be explained on the basis of her observing her mother cleaning and perhaps financially managing the house as well as having the same belief that her mother had as housework is the main responsibility of a woman.Myra’s behavior is also reinforced by the compliments she receives from her  neighbors and friends who overtly express their admirations of her clean house, tidy yard and beautiful garden. This accords with Bandura’s idea that reinforcement can be vicarious whether it is direct or indirect. According to Bandura’s triadic reciprocal model that includes behavioral, environmental, and personal factors, Myra has the capacity to regulate her life; and her behavioral cleanliness has turned into a consistent way of evaluating and regulating her social and cultural environment, seeing that her house is cleaner, tidier and more beautiful than any house in the neighborhood or any of her friends or relatives’ houses.5. Which of Horney’s needs motivate Myra? Which of Horney’s neurotic trends does Myra demonstrate? Provide evidence for you answer. In accordance with Horney’s Psychoanalytic Social Theory, Myra has been influenced by cultural impacts of her society. Modern culture is based on completion (her exaggeration in cleanliness, tidiness and orderliness compared to other s) which triggers off basic hostility (in dealing with her friends and neighbors), which, in return, results in isolation, (her break up with friends and not participating in productive volunteer work), that brings about â€Å"intensified needs for affection† (her feeling of doing everything alone without being helped by anyone and illustrating herself as martyr or victim).Childhood at any stage is considered the source of most problems as a result of traumatic events. During her childhood Myra was physically punished by her parents; the thing which generated a feeling of lack of genuine warmth and affection and developed into anxiety and hostility towards others. From her behaviors of exaggerated cleanliness, hostility, saving money, and refraining from participating in productive volunteer work, Myra demonstrates some basic neurotic needs:(1) Need to restrict her life within narrow borders: she does not participate in any productive activities such as volunteer work, and sh e prefers to spend all her time and energy working on her house and yard. (2) Need for security and power: she economizes on everything and does not spend money, which represents a source of power to her. (3) Need to exploit others: she breaks up with friends and relatives who do not return her invitations to meals. (4) Need for social recognition or prestige: she tries to be the best at cleaning and orderliness and criticizes others as not equal to her.(5) Need for personal admiration: she likes people admiring her house cleanliness, her yard and garden tidiness and beauty, and her orderliness. (6) Need for perfection and unassailability: she always cleans, tidy and rearrange her house, garden, yard and things so as not to be criticized; on the contrary she always criticizes and blames others.

Marketing Excellence: BMW Essay

1. What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve? When I see someone riding in a BMW, I know that they must be making good money. The stereotype for people who drive BMW’s is that they are rich, and these are the people that the people over at BMW target. The pros to targeting the higher income population is that they will be targeting people who are more likely to purchase their product. Since BMW is known as a luxury car, people who have lower incomes are less likely to purchase from them. The cons to the selective marketing are that by not advertising to lower income people, they have nothing to be motivated for. Someone could see a BMW ad, and be motivated to one day own one. Since the market is specifically the wealthier incomes, the lower income population may not be as aware of BMW. I see commercials for Mercedes all of the time now, and I know that I can’t afford one yet. As soon as I’m able too, I plan on making it a priority to purchase a Mercedes. The firm has done a great job of improving its vehicle s over the years. They have added so many electronic features to its cars to stay up to date with technology. BMW also has come out with high-performance SUV’s for people with larger families and who are more active. To improve, I would suggest that they maybe create a model for the lower income population. Considering the majority of the population is middle-class or lower, there is a whole untapped market for BMW to reach. Read more:Â  BMW Essay 2. BMW’s sales slipped during the worldwide recession in 2008 and 2009. Is its segmentation strategy too selective? Why or why not? I would say that their strategy is not too selective. During the recession, everybody struggled. So to blame BMW for their strategy that had made them so successful in the first place would not be fair. I believe that their strategy could’ve actually helped them during that time. Since BMW is so selective, they are only targeting people that have money anyways. So money that they spend on advertising wasn’t necessarily being wasted.

Changes- Tupac Shakur Influences on Society Essay

â€Å"We talk a lot about Malcolm X and Martin Luther King Jr. , but it’s time to be like them, as strong as them. They were mortal men like us and every one of us can be like them. I don’t want to be a role model. I just want to be someone who says, this is who I am, this is what I do. I say what’s on my mind. † –Tupac Amaru Shakur (T. I. P). This quote was spoken by one of hip-hop’s most legendary idols, Tupac Shakur. Tupac has become an integral icon of the hip-hop culture and will live on eternally through his dynamic lyrics and poems. Most of Tupac’s raps concerned growing up around violence and hardships in ghettos, and racial inequality in the United States. He experienced many of these factors growing up, especially race related issues. For instance, on October 1991, Tupac was stopped by two officers for allegedly jaywalking. When he responded with a profanity, he was choked and beaten severely (All eyez on me). Tupac’s lyrics always went deep into the meaning of many political and social subjects including violence, and that is what sparked the initial response of his song, â€Å"Changes†. The purpose of this song was to state how everyone knows that racial violence and issues on the streets would never change. It shows how people have to succumb to the fact that there will always be poverty, racism, police brutality and violence in the world. This is reiterated by the lyric, â€Å"Some things will never change†. This song went straight to number one on the charts in many countries in Europe and around the world. This resulted in Tupac gaining a broader and more receptive audience to his controversial lyrics. So imagine if Tupac had used a different method to get his message across, for example, just writing the lyrics without music or creating a photo collage. Not only would the audience change but the message would also be effected by the difference in mediums. Transmediation refers to the process of â€Å"responding to cultural texts in a range of sign systems—art, movement, sculpture, dance, music, multimedia communication, and so on (Reading Online). Leonard Schlain highlights the importance of engaging in transmediation when writing: â€Å"Digital information comes in multiple forms, and students must learn to tell stories not just with words and numbers but also through images, graphics, color, sound, music, and dance. There is a grammar and literacy to each of these forms of communication. Bombarded with a wide variety of images regularly, students need sharp visual-interpretation skills to interact with the media analytically. Each form of communication has its own rules and grammar and should be taught in ways that lead students to be more specific and concise in communicating† (Edutopia). So remediating a text through a different tool ultimately will change the way it is communicated to its audience. For example, imagine the oratory medium that Tupac used to convey his hit song, â€Å"Changes† was instead only a written form of the lyrics. This traditional technology would not only affect the message behind the song but the audience’s acceptance of it. The second way I have communicated this song is visually. I have constructed a collage of what I thought the song was trying to convey. This leaves area for the original message to be interpreted differently among each individual and losing sight of the originality of it. Although these mediums are proper for some texts, I think that Tupac choose the correct form, auditory to communicate his message. I began my remediation process by handwriting the first verse of the song, â€Å"Changes†. By doing this, the audience must then adapt to the new medium. Reading the lyrics of the song instead of hearing it changes the way that it is received. More people are likely to not be introduced to the writing simply because it has been transferred from auditory to written. As a song it has exposure to the wide, variety of people that enjoy listening to music. Written on a piece of paper would affect who has access to read it causing the audience to shift from music lovers to people that just so happen to come in to contact with the text. Since it was originally presented as a song, reading the piece of work takes away the strength of the song, which is portrayed through the powerful voice of Tupac Shakur. When he raps this song, it demands the listener’s attention because of the controversial lines and the way that it is spoken. Most rappers choose to rap about their money and cars while, Tupac used his words to try and make a difference. He bought much needed attention to important issues, such as racism. On the other hand, there is one key benefit to the transmediation of this song. If it originally were only meant to be read, people would be able to focus more on the underlying theme of the song. The audience would not be blurred by the music in the background and could listen to its true meaning. When people think of music, they often associate entertainment with it, causing the artist’s lyrics to be downplayed. Presenting the song so that it is only read can ensure that the reader is affected by the lyrics. Having the lyrics distributed on paper will also help it reach a variety of people. People that may not enjoy listening to rap music, would have the opportunity to judge the lyrics by its context not its genre. Although, remediating the song and presenting the lyrics of it changes the audience, I believe it aids in expressing its meaning. My experience of transforming the song into a collage was harder than I expected. I chose an overall background that pictured Tupac Shakur surrounded by newspaper clippings with headlines such as, â€Å"When Guns Replace Words†. I chose to incorporate this picture because it depicts the gun violence described in the song. Also shown is a picture of police officers fighting off a crowd. This shows their brutality towards the people. Another picture I put into the collage was of people protesting for change. They want to be heard and they demand change. Their way of achieving this is by protesting while Tupac’s way is through this song. While I looked for pictures that matched the song, I also tried to ensure that they expressed the deeper meaning that Tupac was trying to get across. I did not just want to select a picture simply because the word was used in the song. I saw this as a problem because if â€Å"Changes† was an image that is exactly what would happen to the song. People would view the collage differently and the meaning would change. Tupacs’s originality would be gone and the effectiveness of the song would deplete. Of course, the main factors expressed in the song would be understood but the underlying issues discussed may be overlooked. I do believe that there is a risk for leaving a piece open for the public to discuss versus having someone directly state it. Although having the song presented as a collage gives the audience an unlimited amount of ways to interpret it, this is also one of its beneficial factors. When people are able to give their own opinions and thoughts about something, they are able to open their minds to new ideas and theories. Expressed as a collage, the audience is able to give feedback and think about a subject more in depth. A picture is worth a thousand words and therefore, more problems explained in the song are more likely to be unmasked because of an image. While experimenting with these two remediations, I learned some very important things; the way something is communicated changes its audience and affects the overall message. The medium someone chooses to get a message across is a key factor when developing that message. Like I have previously discussed, each medium produces its own strengths and weaknesses. I believe that Tupac Shakur chose the best method to communicate with his audience.

Effects of credit crunch Essay Example | Topics and Well Written Essays - 1500 words

Effects of credit crunch - Essay Example ; data cover both central government debt and local government debt, which China's National Audit Office estimated at RMB 10.72 trillion (approximately US$1.66 trillion)in 2011; data exclude policy bank bonds, Ministry of Railway debt, China Asset Management Company debt, and non-performing loans 51.9% of GDP (2012 est.) 50.5% of GDP (2011 est.) note: data cover central government debt, and exclude debt instruments issued (or owned) by government entities other than the treasury; the data include treasury debt held by foreign entities; the data exclude debt issued by subnational entities, as well as intra-governmental debt; intra-governmental debt consists of treasury borrowings from surpluses in the social funds, such as for retirement, medical care, and unemployment; debt instruments for the social funds are not sold at public auctions Central bank discount rate $3.389 trillion (31 December 2011 est.) $4.763 trillion (31 December 2010) $5.008 trillion (31 December 2009 est.) $1.015 trillion (31 December 2011) $1.616 trillion (31 December 2010) $1.179 trillion (31 December 2009) Commercial bank prime lending rate 2.25% (31 December 2011 est.) 3.25% (31 December 2010 est.) 5.5% (31 December 2010 est.) 6% (31 December 2009 est.) note: the Indian central bank's policy rate - the repurchase rate - was 8% during December 2012 Stock of money 6% (31 December 2012 est.) 6.56% (31 December 2011 est.) 10.8% (31 December 2012 est.) 10.19% (31 December 2011 est.) Stock of quasi money $2.434 trillion (31 December 2008) $2.09 trillion (31 December 2007) $278.8 billion (31 December 2009) $239.8 billion (31 December 2008) Stock of domestic credit $4.523 trillion (31 December 2008) $3.437 trillion (31 December 2007) $853.4 billion (31 December 2009) $687.7 billion (31 December 2008) Stock of narrow money $12.59 trillion (31 December 2012 est.) $10.92 trillion (31 December 2011 est.) $1.402 trillion (31 December 2012 est.) $1.249 trillion (31 December 2011 est.) Stock of broad money $4.91 trillion (31 December 2012 est.) $4.6 trillion (31 December 2011 est.) $342.3 billion (31 December 2012 est.) $305.7 billion (31 December 2011 est.) Taxes and other revenues $15.58 trillion (31 December 2012 est.) $13.52 trillion (31 December 2011 est.) $1.451 trillion (31 December 2012 est.) $1.293 trillion (31 December 2011 est.) Budget surplus (+) or deficit (-) 22.3% of GDP (2012 est.) 8.8% of GDP (2012 est.) -2.3% of GDP (2012 est.) -5.6% of GDP (2012 est.) Table 1; comparison between Indian and Chinese economies, retrieved from http://www.indexmundi.com/factbook/compare/china.india/economy. China and India have some similar country economic profiles and

Social Impact of Business Essay Example | Topics and Well Written Essays - 750 words

Social Impact of Business - Essay Example Translational corporations such as WTO and IMF try to establish international operations by locating industrialized plants or operations in different countries to help in cutting costs; it may also be possible to subcontract work. Globalization helps create international supply chains (IMF, 2001). It helps buy components, raw materials, or additional supplies from traders in different countries. Big Transnational Corporations identified by the UN as firms that manage resources abroad. There are around 79 thousand Transnational Corporations functions in the modern world economy. This allows them ten times the amount of affiliates such as subcontractors, suppliers, and various entities that have business connections with them. It is a fact that a few influential firms carry out most of international commerce. The first firm at the top of the list is the World Bank. Developed in 144, the World Bank offers loans of economic expansion to its member nations. They provide funds for use on p ower plants, roads, pipelines, dams and other communications projects. The World Bank also negotiates strategies of structural adjustment with countries it provides loans. It also gives the countries conditions, which some claim result to unfair load on developing countries (Aslam, 2001). Another firm is the International Monetary Fund (IMF), which is a sister firm to the World Bank established at a similar time. The purpose of IMF is to ease currency exchange for countries that are members so that they have the capability to be part of global trading. It provides access to member countries for foreign exchange. World Trade Organization WTO, established in 1995, is a global body that creates ground rules for international trade (IMF, 2001). Its main goal is to encourage free trade by eliminating any potential barriers to it such as duties, quotas and tariffs. The organization performs negotiations rounds on different topics. Social Impact of Business During the end of the 1990s, the International Monetary Fund (IMF), World Bank, and the World Trade Organization (WTO) started a sequence of efforts focused on improving the policy consistency of their relevant organizations (Aslam, 2001). The policy coherence links to encouraging trade liberalization in southern countries. The World Bank and the IMF have long constituted trade liberalization along with their various policy prescriptions connected as loan stipulations in their agreement with borrowing members. At present, there is better coordination of these efforts with the membership needs of the diverse agreements in negotiation inside the WTO. On a summit in 2001, the World Bank declared that they have 60 billion dollars to give out as loans to Latin American countries over 5 years (Cali, Ellis, & Willem, 2008). The main objective for IMF and WTO was to improve their operational purposes towards more trade liberalization. The economy of the world is growing in its integration. There is exportation of more out put share throughout national borders. Almost half of all services and goods produced globally sell in different nations, instead of domestically. This percentage is higher than that of 1960, which was mostly the export of goods. A significant current trend is service globalization such as insurance, travel, information services, and financial. What drives globalization are factors such as technological

Is Enforcement the Critical Weakness in International Law Essay

Is Enforcement the Critical Weakness in International Law - Essay Example Researches on the applicability of international laws reveal that the violation of international laws by states are more frequent than the violation of national law a trend largely attributable to the existing operational frameworks for the respective laws. Such validate the claim that enforcement is s the critical weakness in the application of international laws. Nations form treaties in order to safeguard their specific interests. In doing this they create institutions that oversee the applicability of the treaties and laws that govern the application of such treaties. Among the numerous international bodies that oversee the application of different international treaties, include the international court of justice and the international criminal court both of which are creations of the United Nations. The operations of the two courts have exhibited lack of resources and manipulation by members-states thus crippling their operations and sovereignty1. Membership in such internationa l treaties as the United Nations is always voluntary a feature that makes the compliance with the laws equally voluntary. Additionally, the United Nations has no definite framework that enforces the legislations. The application of the laws is therefore voluntary and subject to the existing relations between nations. National laws maintain a national jurisdiction; they safeguard the interests of the population and are therefore outlined in the constitutions. Besides the laws, governments have various police departments and effective infrastructure capable of implementing the laws. A country like the United States has several police departments and several other federal institutions that investigate and apprehend violators of the national laws. Coupled with the various police departments is an efficient judiciary that works in close relation with the numerous correctional facilities. This implies that the enforcement and the implementation of national are efficient owing to the exist ence of effective institutions created by the national constitutions. The national governments thus have an inclusive supervision and the implementation of national laws through effective enforcement through the various state officers who work to maintain law and order in the societies. The situation differs in the application of international laws, as explained international laws are reliant on the treaties that govern the relationship among nations. Such international bodies as the United Nations and the European Union have no enforcement frameworks capable of ensuring compliance o the international laws. Compliance to the laws is voluntary and reliant on the existing national laws. The United Nations for example has effective and elaborate laws that seek to safeguard the citizens of different nations from exploitation and dictatorship in the modern society. The international criminal court therefore investigates and tries offenders of international interests. The court and the Un ited Nations Security Council both have clear definitions of crimes against humanity and war crimes. The bodies thus try perpetrators of such crimes a move that seeks to protect civilians from exploitative leadership. Despite the existence of such elaborate laws, the international body exhibits inefficiency and lack of capacity in the implementation of the laws. The international bodies do not have police officers and investigators with the authority to arrest the criminals thus availing them for trial. Instead, the

An Analysis of the Current Developments in International Advertising Coursework

An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets - Coursework Example oned in this regard, international marketing concepts have gained much appraisal in the current decade owing to its wealth creation abilities, reducing barriers of resource management. Nevertheless, it is a complex network and frames a multidimensional framework that needs continuous assessment and change management. The international marketing strategies are important in terms of attaining the goals of the organisation by increasing turnover. The current developments within the international advertising regulations have been creating a prominent effect on the operations of the international marketing. With the development of new strategies there are high chances of having an impact on the customer across international markets. In international marketing operations are involved with different strategies such as movement of variety of products from one country to another country for attracting more customers and expand the business internationally. Therefore, through international marketing organisation can increase the profit as well as enhance the brand name of the organisation (Yucel & Dagdelen, n.d.). The development of strategies has incorporated different challenges that are involved with the different challenges imposed by the global world. Due to the globalisation the competition in the i nternational market has been increasing, which can be a major flaw for developing international business. International marketing incorporates diversity in products for the customers as well as enhances consumer specifications towards consumptions of the goods. To meet the recent development incorporated within the field of international advertising regulation, the international marketing manager should posse’s knowledge about the concepts of conducting the same in an efficient manner. The managers of the organisation should have the knowledge of the process to meet with the needs of international marketing and focuses on the advertising method for promoting products

Manifesto for the Eradication of Weapons of Lung Destruction Essay

Manifesto for the Eradication of Weapons of Lung Destruction - Essay Example The greatness of freedom is that we are free to commit atrocities upon ourselves, yet not many people would sign up for the freedom to harm or kill as many people around them as possible. Why then are smokers allowed to do so We hunt down terrorists because they take innocent lives; the US declared war not only on Al Qaeda who took under 3000 lives in the World Trade Center bombings on September 11, 2001, but also on terrorists in general, including Afghanistan and Iraq. So why do we allow environmental terrorists, viz. smokers to escape with using weapons of lung destruction to take the lives of 3000 non-smokers per year, and not to mention the 35000 who die from heart disease every year The environmental Chernobyl disaster engendered public outrage and instigated new laws, yet we hesitate to implement laws to ban the equally dangerous and insidious smoking in public places, which is associated with approximately 14000 new asthma cases in children and 230000 new cases of bronchitis and pneumonia in children under 18 months old.

Ethical Dilemma Term Paper Example | Topics and Well Written Essays - 500 words

Ethical Dilemma - Term Paper Example She also runs a daycare center hence her hands were pretty full. After refusing the deployment orders Hutchinson was subsequently arrested and is currently held at Fort Stewart, GA as investigations continue. The young mother faced a dilemma of leaving her ten month old son with a relatively unknown person or possibly the child protection service and obeying military orders or ignoring the orders and remaining behind until she sorted out the issue. She chose the latter and that is why she was arrested for ignoring military orders. The consequence of her action is that she could lose her job and be jailed for up to one year. Deontological theory on ethics holds that one should do what is right the consequences notwithstanding. It further argues that that there are some actions which are considered morally wrong and should be avoided. Such acts include cheating, murder or punishing the weak and innocent. Theological theory on the other hand refers to dilemmas which mostly have a religious perspective. For instance a Christian soldier who is forced to go to war where there is a possibility of killing the enemy. This certainly goes against the Christian teachings. (Reamer 26). In my view the case of Hutchinson falls under a deontological dilemma since she just wanted to do what she believes is right for her innocent child. She didn’t refuse to go to war because it is against her religious beliefs. According to Reamer a case of some Israel soldiers who refused to bomb unarmed Palestine youth because of their Christian beliefs would appropriately fall under a theological theory dilemma. (31). The matter is currently being investigated by the military to determine the correct position. Kevin Larson a spokesman for Hutchinson’s unit says that the army cannot deploy a single mom with no child care plan. I agree with the position

Banner advocating on the Internet Thesis Example | Topics and Well Written Essays - 4000 words

Banner advocating on the Internet - Thesis Example In this essence,this study suggested and empirically checked a form to study the consequences proficiency of the ratio of Internet users to Web advertising.The outcomes displayed that users of high communal avoidance motivation to perform a favorable mind-set in the direction of online advocatingBecause of the insight of amusement users with the proficiency to perform Internet favorable mind-set in the direction of online advocating due to the seen data content, and users with the motivation to shop a high affirmative mind-set in the direction of Internet advertising, both for amusement and data content of seen perceived. Purpose Advertising is paid, if not individual connection promoter recognized utilizing mass newspapers to convince or leverage an audience. Ads comprise of a large number of choices, which encompass advocating, public relatives, merchandise position, sponsorship, subscriptions and sales. All productive entails likely is utilized to consign these messages: TV, wirel ess, videos, publications, bulletins, Internet and billboards. Significance Estimates of Web users proceed from 9 to 35 million persons in the United States. Internet and a mesh of interconnected computers www permit electrical devices transmission of data, encompassing advertising. Millions of persons round the world have get access to the Internet and www. Thousands of advertisers are rotating to the Internet as a promise entails to encourage their emblems and sales transactions. Interactive advocating is characterized as including all types of newspapers that permit the client (which is no longer a "receptor" in the customary form of passive connection) to command the allowance and pace of data that he or she would like to buy financial interests. The client can select to spend one second or 15 minutes to post. The second demand happens when the button is banged, the client and source of enterprise data engaged and take back the exchange of data describing, other than dispatching and obtaining (p.394). Interactivity is a key device world broad web devices, online advocating, it disagrees from customary advertising. Phillips (2011 395-4) utilized six pieces to work out the interactivity of: (a) the complexity of alternatives accessible, (b) the number of users expanded, (c) assessing the reactivity of the university scholar (i) the proficiency to use supervising facts and numbers, (e) alleviate of supplementing data, and (e) the proficiency to help interpersonal communication. Goolsbee (2000 561–76) characterises interactivity as the span to which users can take part in altering the pattern and content of the mediated natural environment in genuine time. The share of online advocating rises spectacularly every day. Internet advocating incomes extend to augment at an unprecedented stride, with a 36% boost in the first half of 2006. The first six months of 2006 strike $ 7.9 billion and Q2 (quarter) passes $ 4 billion. 2 quarter 2006 profits comprise a b oost of 5, 5% in 1st quarter of 2006. Search for suppliers seeking to find a procedure of estimation and evaluation, which would permit the trading with the data they require about customers. In 1996, advertisers are encouraging websites utilizing customary media. Now online advocating is a multimedia world. Banners emerge in its own browser window, your advertisements emerge on the computer display before the sheet completed stacking, advocating cut off the online sport and other interactions, and the pictures are alike to TV advertising. Internet advocating is evolving more varied as the sites to rendezvous the more customary advertisers, "and gaze for modes to better rendezvous the desires of advertisers. Using the Internet as Medium The Internet has become a warm new market space. It is rather clear that advertisers can not disregard this medium. Over 50% of the American community, or 165 million persons had Internet get access to at dwelling, in July 2001. Similarly, the

Paraphrase Essay Example | Topics and Well Written Essays - 1250 words

Paraphrase - Essay Example One form hijab is the niqab, which cover the whole person and leaves only a small gap intended for the eyes. The aim of this dressing is to maintain social order and familial peace therefore the Islamic religion requires the female Muslims to cover themselves fully especially in their interactions with men whom they are not related to since the Muslim religion considers a woman’s hair as half her overall beauty. There are two types of niqabs that are used by the Muslim women, one is the half niqab, which consist of a headscarf and a face veil, the facial fail veil covers part of the face leaving the eyes and the forehead uncovered. The other type of niqab is the full or Gulf niqab that covers the entire face leaving a very narrow space for the eyes, this type of niqab is common in the Muslim countries especially the Gulf States where it is widely worn. The other type of hijab is the burqa, this veil usually has no space for the eyes and the wearer sees through a special mesh s creen. The veil is part of the Islamic religion especially among the women who are required to wear it always especially when going out of their residences. Since the seventh century, Islam has grown to be a major religion in the world having followers in almost all the countries in the world. As the religion spread across the globe especially in the Middle East, Saharan and the sub-Saharan Africa, central Asia and to other communities and tribes within the Arabian Sea, it adopted the cultures and traditions of those communities regarding the veil while in other instances it influenced the practising of veiling in the communities in the region. However, in the recent past some countries, which are governed by the sharia law such as Iran, have made it mandatory for the women to wear the veil, which they call ‘Chador’ and it covers the entire body. The niqab originated in Greece from the Byzantine Christian world in the Persia, and Muslims, especially in the first century of the religion were not much concerned with the way women dressed and the introduction of the veil came only in the second century. In the first century, the women who were veiled were mainly those in the urban regions and the nomadic and village women were not required to wear the veil. Wearing of veil especially among urban women and women of the higher social classes was considered as a sign that the families the women came from could be able to sustain her. This was based on the interpretation of the quaranic message ‘draw their veils over their bosom’ which was considered to mean that women should cover their breasts with a veil to avoid attracting men with their physical beauty. With the growth of the Islamic religion, a lot of rules were made that curtailed the freedom of women in public, for instance during the period of mamluks in Egypt, strict rules were made that required the women in the country to observe the strict dress code of the veil and not to parti cipate in public activities. Shopkeepers were even urged by the authorities not to carry out any business transactions with women who had not observed the guidelines in wearing of the veil and were requested to turn their backs towards them when such women approached their stores until they left. With time reformers and liberals started opposing

Sufism & Its Effects On Islamic Culture Essay Example for Free

Sufism Its Effects On Islamic Culture Essay â€Å"Sufism is the journey and the realization of truth, and a Sufi, is the seeker of truthâ€Å" (Janghda, 144). Therefore, in order to understand the lives of Sufis and their contribution to Islam, one must first comprehend the meaning of Sufism. â€Å"Sufism is the spiritual practice by which one can achieve ultimate spiritual gratification. The term ‘Sufism’ has been derived from various words, such as ‘Safa’ which means ‘pure’ and ‘Saff’ which means high in rank† (All About Religion). All these meanings have one thing in common which is also apparent by the looks of a Sufi, uniqueness. That Sufis do not fit the general perception of a man or woman, they were people who gave up the world’s material belongings and it’s luxuries to explore the inner self. â€Å"One must live in the world, not be of the world†, Jamal ad-Din al-Rumi. Love is the basis of Sufism, like most of the religions of this world and the core objective of Sufism is to find the oneness. A Sufi must realize that God exists everywhere, as the creator and the creation. Tasawwuf is a practice in Sufism in which one purifies oneself by the remembrance and obedience of God. It is the complete detachment from the worldly issues and devoting your mind, body and soul to God. This practice is similar to conventional Islamic practices such as zikr and prayer. Thus to achieve a status of a Sufi, one must go through many levels, such as killing your ego, breaking away from the material wants and loving everything, as all is created by God. Sufism has no boundaries as it a spiritual religion; it seeks truth through divinity and not sections. Instead of mentors or preachers who have learned about religion through people, a Sufi seeks his own answers. There are no value of favoritism and preference, all creations are equal. Sufism is not just a religion, it is a way of thinking and a lifestyle, and thus one must be open-minded, tolerant and humble to start the journey. Without these traits one cannot achieve spiritual enlightenment. â€Å"Therefore, most of the well known Sufis that have passed have known to not conform to the society they reside in, providing knowledge about Islamic mysticism to their people through poems, stories and various texts which are still enchanting and informing people till this day† (Arbery, 15). Farid ud-Din Attar was a similar mystic, born in the city of Nishapur in Iran and also buried in a tomb in Nishapur (The Free Dictionary). Although he lived over centuries ago but some of Attar’s works are still read and appreciated even now. His name Attar, meant herbalist who was also his profession, as he was a well-known medic. He would see hundreds of patients daily, prescribing herbal medicines that he himself prepared to his patients. In his days of youth, he travelled comprehensively through Egypt, Damascus and even performed pilgrimage at Mecca in search for wisdom. After a long journey, Attar came back to his hometown and embarked on his Sufi journey. During this time, Attar wrote tremendous texts but his most well known is Maqamat-e Toyur (The Conference of the Birds). Attar’s ability to look beyond the texts and find a deeper meaning in not just readings but in every daily doings made him a better author and poet, his teachings and poems still are relevant for that alone reason. Attar passed away in old age, even though the details of his death are weary but a traditional tale does narrate the demise of Attar. In this folk tale, Attar had been made a prisoner by the Mongol when they invaded Nishapur. During that time, an unknown person came to the Mongol king and offered a thousand pieces of silver in turn of Attar’s freedom. When Attar heard this, he recommended the king to not take such a ransom, and the king did just that in greed. Later, another man came to the emperor and offered him a bundle of straws in exchange of Attar’s freedom, to which Attar advised the king to take the offer, as that is what he was worth. When the Mongol king heard this, he decapitated Attar in anger (Arbery, 74). The authenticity of this tale is not important but the message it has is very valuable. It shows that a man of such knowledge of religion, mysticism and medicine, thought of himself as only worthy of a bundle of straws rather than thousand pieces of silver. Therefore, a Sufi must be self-less to attain the truth. The truth is that the body of a person is just a shell, in which the soul resides, a soul that mirrors God. Even if you kill the body, which is of no value, the soul will live on forever.

Effect of Fat: Assessment of Apparent Diffusion Coefficient

Effect of Fat: Assessment of Apparent Diffusion Coefficient Abstract Objectives: Recent studies have indicated that excessive fat may confound assessment of diffusion in organs with high fat content, such as the liver and breast. However, the extent of this effect in the kidney, which is not considered a major fat deposition site, remains unclear. This study tested the hypothesis that renal fat may impact DWI parameters, and proposes a three-compartment model (TCM) to circumvent this effect. Methods: Using computer simulations, we investigated the effect of fat on assessment of apparent diffusion coefficient (ADC), intravoxel incoherent-motion (IVIM) and TCM-derived pure-diffusivity. In domestic pigs fed a high-cholesterol (Obese) or normal diet (Lean) (n=7 each), DWI parameters were calculated using IVIM and correlated to renal histology. IVIM-derived pure diffusivity was also compared among 15 essential hypertension (EH) patients classified by BMI (high vs. normal). Finally, pure diffusivity was calculated and compared in 8 patients with atherosclerotic renal artery stenosis (ARAS) and 5 healthy subjects using IVIM and TCM. Results: Simulations showed that unaccounted fat results in the underestimation of intravoxel incoherent-motion (IVIM)-derived pure-diffusivity, particularly at lower fat contents. Moreover, TCM, which incorporates highly diffusion-weighted images (b>2500s/mm2), could correct for fat-dependent underestimation. Animal studies confirmed lower ADC and pure-diffusivity in Obese vs. Lean pigs with otherwise healthy kidneys. Similarly, EH patients with high BMI had lower ADC (1.9 vs. 2.110-3 mm2/s) and pure-diffusivity (1.7 vs. 1.910-3mm2/s) than those with normal BMI.   Pure-diffusivity calculated using IVIM was not different between the ARAS and healthy subjects, but TCM revealed significantly lower diffusivity in ARAS. Conclusions: Excessive renal fat may cause underestimation of renal ADC and pure-diffusivity, which may hinder detection of renal pathology. Models accounting for fat contribution may help reduce the variability of diffusivity calculated using DWI. Keywords: Renal adiposity, Diffusion-weighted imaging, intravoxel incoherent motion, obesity.   Ã‚   Over the past two decades, diffusion-weighted imaging (DWI) has evolved to an important tool for studying neurological disorders (1-3), while application of this method for characterization of abdominal pathological conditions awaited improved hardware and robust pulse sequences over nearly a decade (4). In the kidney, DWI has been used to investigate chronic kidney disease (CKD) (5), renal lesions (6), and deteriorating allografts (7). Nevertheless, the contribution of tubular flow and hemodynamics to the apparent diffusion constant (ADC), the diffusion quantitative index of the single compartment mono-exponential model, complicates tissue characterization and renal DWI analysis (8). This encouraged implementation of models incorporating a larger number of compartments to differentiate pure diffusion from pseudo-diffusive components. Indeed, in the kidney the intra-voxel incoherent motion (IVIM) analytical method, which utilizes a two-compartment model associated with pure diffusion and flow, showed superiority over the mono-exponential decay model (9, 10). However, recent studies on hepatic DWI identified fat as a potential third compartment with a significant confounding effect (11, 12), even in non-steatotic livers (13, 14) or other organs (15). Abdominal DWI is typically performed using an echo-planar imaging (EPI) readout, which uses a water-only excitation. Selected excitation or fat suppression methods prevent contribution of the fat signal associated with peaks spectrally distant from water, but cannot effectively eliminate the signal from fat components with resonance frequencies close to water proton frequency. For instance, peaks between 4.2-5.3 ppm associated with triglycerides, which account for nearly 8.7% of the total in vivo fat content, remain unsuppressed (11). Moreover, in the kidney, which is located in the vicinity of bowel, susceptibility artifacts may significantly reduce the efficacy of spectral fat suppression. Because the diffusion constant of lipid molecules is orders of magnitude smaller than that in water an d remains nearly unattenuated over the conventional range of b-values, the amplitude of the fat signal, especially at high b-values, can be prominent compared to the attenuated water signal (16), and therefore has a considerable impact on DWI parameters assessment (17). The epidemic of obesity stresses the importance of characterization of the effect of ectopic fat on DWI parameters, particularly in subjects with high body mass index (BMI). Increased renal adiposity (18, 19) may potentially interfere with interpretation of DWI in the kidney in obese subjects, but to date this effect has not been evaluated. The aim of this study was to explore the effect of renal fat accumulation and suboptimal suppression on DWI parameters. We investigated this effect using computer simulations and verified the error in a large animal model of obesity, and in healthy subjects and in the presence of renal pathological conditions in humans. We hypothesized that residual MR signal from fat causes underestimation of renal ADC and IVIM pure-diffusivity, the magnitude of which may approximate a reduction in these parameters elicited by renal pathology. Moreover, we suggest that the fat-dependency of DWI parameters may be corrected by estimating the MR signal of excessive fat using heavily diffusion-weighted images. Assuming that an unattenuated fat signal acts as an independent compartment, we formulated our model by adding a third exponential decay term to the bi-exponential IVIM model to account for the contribution of fat: (1) In our notation, C and are the fractions of extravascular water and fat in the DWI signal intensity. Dfast, Dslow, andDfat are diffusion coefficients for extravascular water (pure-diffusivity), intravascular flow-dependent component (pseudo-diffusion), and fat, respectively. The product of the fat diffusion coefficient and the b-values, over the conventional range of b-values is small such that the exponential part of the third term can be approximated by one. This simplifies the last term in Equation (1) to a constant signal offset as follows: (2) Considering that at higher b-values (~1000 s/mm2) conventionally used in DWI, the water-component of the signal intensity decays to nearly a few percent of its value at b0 (b=0 s/mm2), while the fat-related fraction (FRF), f, remains nearly unattenuated over the imaging b-value spectrum, the magnitude of FRF and its impact on calculated DWI parameters becomes significant. I. Simulations Simulations in this study pursued four aims. First, to show that in the absence of fat signal, the three-compartment model (TCM) reduces to IVIM. This would essentially verify that a non-zero FRF is not merely a result of overfitting the data of an intrinsically two-compartment system into a three-compartment model, and in fact represents a third independent compartment. Second, to investigate the influence of FRF, as illustrated in equation (1), on the diffusion parameters calculated using the bi-exponential IVIM model. Third, to examine the effect of signal-to-noise ratio (SNR) on the accuracy of DWI parameters assessed using IVIM and TCM, particularly since increasing the degrees of freedom in TCM per se reduces the stability of the regularization methods. Finally, to test if in the presence of fat signal the DWI parameters calculated using IVIM and TCM would be b-value dependent. We simulated the total MR signal using the TCM, including fast and slow decays associated with intra- and extravascular fluid, as well as the FRF signal as a third compartment. Simulations were performed for diffusion parameters similar to DWI values reported for the kidney (10), over a range of FRFs (0-10%) and SNRs (2.5-50dB) (Table 1). IVIM and TCM were used to extract DWI parameters. In TCM, the total MR signal intensity for all b-values was subtracted by the signal intensity from the corresponding voxel of the high b-value (>2500 s/mm2) image, and the data were then fitted to a bi-exponential model. Table 1 shows the values used in the simulations. To verify the b-value dependency, DWI parameters were calculated from a set of b-values with the highest value being either 600, 1000, or 2000 s/mm2. II. Animal study All animal procedures followed the Guideline for the Care and Use of Laboratory Animals (National Research Council, National Academy Press, Washington, DC, 1996) and were approved by the Institutional Animal Care and Use Committee at Mayo Clinic. Fourteen domestic swine in this study were fed ad lib for 16 weeks. Seven animals consumed a normal diet (Controls) and the other half (Obese) a high fat/carbohydrate diet (5B4L; Purina Test Diet, Richmond, IN) containing (in % kcal) 17% protein, 20% complex carbohydrates, 20% fructose, and 43% fat and supplemented with 2% cholesterol and 0.7% sodium cholate. We have recently shown that this diet induces obesity and adiposity (20). Diffusion-weighted MRI scans were performed at the completion of diet. Renal volume and hemodynamics were assessed 2-3 days apart from MR scans, using multi-detector computed tomography (MDCT). Prior to each in vivo study animals were anesthetized (Telazol 5mg/kg and xylazine 2mg/kg in saline), and anesthesia maintained with intravenous ketamine (0.2 mg/kg/min) and xylazine (0.03 mg/kg/min) (for CT), or inhaled 1-2% isoflurane (for MRI) throughout the course of imaging. Blood pressure was measured using an arterial catheter during the MDCT scanning session. Animals were injected with 10cc of heparin and euthanized with a lethal intravenous dose of sodium pentobarbital (100 mg/kg) a few days after the in vivo studies. Then the kidneys were removed and immersed in saline containing heparin. The tissue was stored at -80 °C or preserved in formalin for histology. a. Diffusion-weighted Imaging (DWI) DWI was performed on a 3T scanner (GE Medical Systems, Milwaukee, Wisconsin) using a torso array coil. Images were collected using a single-shot echo-planar sequence with bipolar gradient. In all animals, 4-6 coronal slices in oblique planes were collected for b-values 50, 100, 200, 300, 600, 800 and 1000 s/mm2. MR parameters were set to TR/TE 1800/79ms, field of view 35cm, Bandwidth 648Hz/pixel, Number of averages 3, slice thickness 2.5mm, and matrix size 128128. All acquisitions were performed during suspended respiration. b. MDCT imaging Renal hemodynamics were assessed from contrast-enhanced MDCT images, as previously detailed (21). A pigtail catheter was advanced through the left jugular vein to the superior vena cava to inject contrast media during the scan. Then animals were moved to MDCT unit (Somatom Sensation 64; Siemens Medical Solutions, Forchheim, Germany). Following localization of the kidneys, a bolus of iopamidol (0.5 ml/kg over 2s) was injected, and after a 3-second delay, 140 consecutive scans were acquired over approximately 3 minutes. After the flow scan and an additional contrast injection, a volume study was performed. Axial images were acquired at helical acquisition with thickness of 0.6mm and resolution of 512512, and reconstructed at 5mm thickness. c. Lipid Panel Lipid (total cholesterol, triglyceride, high density lipid (HDL)) was measured (Roche) at the Mayo Immunochemical Core Laboratory from blood samples, and low-density lipid (LDL) was calculated. d. Morphological Studies Images were acquired using an ApoTome microscope (Carl ZEISS SMT, Oberkochen, Germany). Renal fibrosis was quantified by colorimetric measurements in 5 µm slides stained for trichrome. Tubular dilation was measured in Periodic acid-Schiff (PAS)-stained slides counterstained with Hemotoxylin. Intracellular lipid accumulation was assessed by colorimetric measurements in Oil-Red-O stained slides from frozen tissue counterstained with Hematoxylin. III. Human study The study was approved by the Institutional Review Board of the Mayo Clinic, in accordance with the Declaration of Helsinki and the Health Insurance Portability and Accountability Act (HIPAA) guidelines. All patients provided written informed consent before enrollment. Fifteen patients with essential hypertension (EH) were recruited from an on-going study, to study the effect of renal fat on DWI parameters. Patients were divided in two groups based on their BMI: an obese group (n=10, BMI≠¥30kg/m2) and a lean group (n=5, BMI 20-25kg/m2). Additionally, diffusion parameters assessments in healthy vs. impaired (post-stenotic) kidneys, with and without fat correction, were compared in eight patients with atherosclerotic renal artery stenosis (ARAS), and five healthy controls. a. DWI In patients 3-8 axial images were acquired on 3T scanner (GE Medical Systems, Milwaukee, WI and Siemens Medical Systems, Erlangen, Germany) with MR parameters TR/TE, Bandwidth, Slice thickness, matrix size, and b-values were set to 2000-2400/60-94ms, 1953 Hz/pixel, 7mm, 128128 or 160160, and 100, 300, 600, 900 (s/mm2) in the first study with EH patients. In ARAS and Control subjects the TR/TE were 2600-4286/59-112ms. Pure-diffusivity was calculated from b-values ≠¥300 s/mm2 and fat-related fraction was assessed from high b-values, 2000-2500 s/mm2. b. Clinical parameters and Lipid Panel Clinical and laboratory parameters including age, sex, weight, BMI, blood pressure, serum creatinine, estimated glomerular filtration rate (eGFR), and lipid panel levels were evaluated at study entry by standard procedures. IV. Data analysis a. DWI Pixel-by-pixel maps of quantitative indices of mono-exponential model, ADC, and bi- and tri-exponential models, IVIM and TCM parameters, respectively, were generated (Figure 1), as shown previously (22). The threshold for fast vs. slow components was set to 300s/mm2 in both animal and patient studies (23). Large cortical regions of interest (ROIs) were drawn on b0 DWI images and transferred to the maps as detailed before (22). Mean values of ADC and IVIM parameters were calculated by averaging values in all corresponding ROIs for all slices in the subject. b. MDCT Using contrast-enhanced MDCT in animals, single-kidney volume, GFR, perfusion, and renal blood flow (RBF) were calculated. To calculate renal function and hemodynamics, the cortical and medullary signal attenuation vs. time curves were fitted to an extended Γ-variate model. Regional blood volumes and mean transit times were calculated to estimate cortical and medullary perfusion and blood flows (products of perfusion and the corresponding volumes). Total RBF was assessed as the sum of cortical and medullary flows. Finally, GFR was evaluated using the slope of the cortical proximal tubular curve, as previously shown (21). Data Analysis software All analyses were performed in MATLAB ® (MathWork, Natick, MA, USA) and Analyzeâ„ ¢ (Biomedical Imaging Resource, Mayo Clinic, MN, USA). V. Statistical Analysis Simulation results are shown as mean  ± STD, and in vivo results as Median [First Quartile Third Quartile]. Minimum sample size was calculated using power analysis for minimum power value of 0.8. Non-parametric Mann-Whitney was used for comparison among groups. For p values

Analysing The Tourism Industry Of India

Analysing The Tourism Industry Of India Purpose The paper aims to provide a holistic perspective on various dimensions of the tourism industry in India. Design/methodology/approach The paper combines analysis of various documents as well as insights from researchers. The paper discusses problems of the tourism Industry, strengths of the industry, challenges faced by the industry in India and policy implications of the government. Findings The paper explains the economic importance of tourism Industry in India by outlining the strengths and challenges of the Indian tourism industry. The paper has implications for the government and Industry players in terms of investment in hospitality education and training, infrastructure and better employment practices. Practical implications The paper provides recommendations for some of the initiatives that government and industry players could adopt. Introduction Tourism industry of India is enjoying the growth period, driven by the Indian middle class, increase in tourists who are ready to spend more and the government campaigns to promote Indias Incredible India. The tourism industry in India is substantial and vibrant, and the country is fast becoming a major global destination. It is one of the most profitable industries of India which also contributes huge amount of foreign exchange. In 2006 the amount spent by the tourists in the country was US$ 8.9 billion. Disposable income in India has grown by 10.11% annually from 2001-2006, and most of it has been spent on travels as mentioned in Economy Watch. Foreign tourists spend more in India than almost any other country worldwide. The tourism industry has supported growth in other sectors like horticulture, handicrafts, agriculture, construction and poultry. There is a gap between the potential of the tourism industry and the success achieved till now. Through this study we would try to find out the steps which can be taken to curb the shortages faced by this industry. Industry Contribution Due to booming industries like IT and outsourcing industry, a growing number of business trips are made by foreigners to India, tourists spend more in India than almost any other country across the globe. The Tourism Ministry has also played an important role in the development of the industry; advertising campaigns such as the Incredible India campaigns have promoted Indias culture and have attracted tourists in a tremendous way. Increased tourism in India has created numerous jobs in a variety of related sectors both directly and indirectly. Almost 20 million people are now working in the Indias tourism industry. Indias governmental bodies have also made a considerable impact in tourism by making it mandatory that each and every state of India have to administer support issues related to tourism. A new growth sector is medical tourism. It is currently growing at around 30% per annum. Medical tourist arrivals are expected to reach one million soon. The tourism industry of India is b ased on certain core nationalistic ideals and standards which are: Swaagat or welcome, Sahyog or cooperation, Soochanaa or information, Sanrachanaa or infrastructure, Suvidha or facilitation, Safaai or cleanliness and Surakshaa or security as mentioned by World travel $ Tourism Council, India Initiative. The landscape of India is a natural attraction for tourists and a rich tapestry of cultural heritage is woven into a wide range of tourism products. Indian tourism demand is estimated to grow at 8.8 percent from 2004 to 2013, which would place India as the third-most rapidly growing tourism market in the world after Montenegro and China (HVS Hospitality Services, 2007). There is a phenomenal explosion of domestic tourism which is fueling the industrys revival. India has a wide population of educated, hospitable people who have the moral strength and desire to welcome tourists. The hospitality industry is also booming with an increasing number of hotels being opened in various regions across India. This will in turn help in job creation and in driving the economic growth. Major brands such Emaar Group, Kingdom Hotel Investments; and international fund companies such as Blackstone, Morgan Stanley and Merrill Lynch among others have solidified their interest in the Indian hotel sector. Specific, targeted efforts are being made to develop tourism in India in terms of media campaigns. For example, the Incredible India campaign has had a very strong impact on tourist arrivals. The Brand India message is being communicated globally and penetration is strengthened by reaching prospective visitors through electronic, print and internet media (Himani Kaul, 2009). Sporting events such as the Indian Premier League cricket tournament held in 2008 and the Commonwealth Games to be held in 2010 are also significant drivers for promoting destination India and fuelling tourist demand. Problems faced by the Industry Indias tourism industry has a labor shortage. There is not enough accommodation, rooms and dirty problem, food problem is to stop tourists who come to India. Many parts of the country have not been very good, in terms of appropriate road, rail and air connections. Excessive bureaucracy had delayed new hotel and transport projects. Tourists are often the economic exploitation, and criminal elements in India, Indian women and the elderly can secure access to visitors. Indias tourist attractions were also damaged pollution. Refinery smoke is harmful to the Taj Mahal, and coastal ecosystems, Rann Kutch and the Himalayas are contaminated blow. Delhi, Jaipur, Agra in northern India, transport and communications and Bhuwaneshwar Konark Puri Orissa industry better than other equally attractive destinations in India as per Norah Faith. These problems also shorten the tourist season in India, which then leads to unemployment in off-seasons. As per the Tenth Planning Commission Report on Tour ism; the major impediment to the growth of tourism has been the lack of awareness about the benefits it can bestow upon the host population. The Planning Commission Report has summarized the main factors that affect Indias tourism competitiveness: Lack of concern for competitiveness. Inadequate facilitation services infrastructure improvements at country entry Points and appropriate facilitation services are needed. Lack of quality infrastructure. Lack of emphasis on product quality. Lack of training at the cutting edge. Lack of hygiene. Low utilization of modern marketing and publicity tools. Insufficient involvement by the private sector in tourism development The author Mr. Jauhari talks about Hospitality industry and tourism in India: Hospitality industry is a major employer. The industry includes services such as tourism and food service sector. It was more than from peers, the industrys economic fluctuations. In the world economy the hospitality industry is a major sector. The industry consists of a service industry, including catering, tourism and hotel industry a wide range of varieties. Also includes support for the hotel industry such as airline cabin staff travel and travel agencies, application of information technology (IT) and hospitality and tourism workers in technology business. Hospitality industry is characterized by a large number of employees. Entry-level positions usually require no formal education (S.K.kuthiala) These articles majorly focus on: Infrastructure management: cooperation between different players such as hospitality businesses, infrastructure, state government, the ministry of tourism and environmental agencies. The budgetary allocation for tourism needs to be enhanced and real estate investments are required to upgrade facilities in order that tourists might experience a more consistent service product. Funding opportunities and escalating costs are other limitations. Workforce issues; in turn, this is impeding the professional development of hospitality and tourism as the industry is characterized by long working days and comparatively low levels of compensation. In view of the intense competition for skilled labor and the high rate of attrition at all levels the other key manpower issue relates to the relatively limited experience of and competency in project and construction management. The goal of sustainable tourism requires well coordinated human resource development (HRD) strategies aimed at tourism industry personnel and the host community in general (Srivastava, 2008). Education and training for the hospitality and tourism; an area for concern and discussion relates to the existing provision of hospitality education in India, and especially the curriculum and pedagogy where management preparation and training tend to be omitted. The marketing of hospitality firms; Online marketing has become an important medium for hospitality firms. India is currently behind the pace in this respect and web sites need to add this capability so that they can capitalize on the market opportunities that exist around the world. India lacks in Consumer advisory web sites Strategies adopted for growth and franchising; Destination management; The Indian Governments Incredible India promotional campaign has made a significant contribution to the overseas image of India in the past year and helped to create a positive perception of what India has to offer. However, much more needs to be accomplished in order to deliver on the potential that a tourism experience in India has to offer. Crisis management. This is extremely important dimension that all tourism and hospitality firms need to address. The range of threats to tourism is growing and the outcomes can, potentially have a devastating impact on Indias economy (Dirk Galesser). Recommendations Prioritize the investment in tourism and shorten the project start-up cycles. Establish a single point of access clearance system for new hotel/restaurant/tourism projects. Upgrade airports, water and sanitation facilities and the public transport system as soon as possible. Manage the work force issues by investing in hospitality education and benchmark the curriculum with the best in the world. Establish institutes which train the faculty on a year-round basis. Nurture the right competencies so that prospective employees can perform when hired. India really needs people with outstanding project management experience especially in the management of large chains. Create positive perceptions about the industry, offer competitive wages and invest in employee growth. Any short cuts would have a disastrous impact on hiring and retaining employees in the long run. Invest in the management of online tools for communication. As the internet becomes the main medium for accessing and retrieving information, an online presence needs to be managed so as to create desired business outcomes. This effort needs to be allied with appropriate search terms and links to the main search engines (Vinnie Jauhari) Develop international collaborations in order to learn as quickly as possible from international best practices. Invest in training so that the potential of Indias workforce can be realized. Check the indiscriminate growth of tourism; the local population must be convinced of the need to support regulations in the interest of long-term sustainability. Many of Indias hill resorts have suffered due to lack of concern for capacity management. Ease bureaucratic hurdles.( Shivangi Gupta) Methods Characteristics of tourism are: It is a constantly operating industry. It is affected by seasonal fluctuations. It is highly a Labor-intensive industry especially when it comes to India. Barriers to entry are not strong for this Industry. In India for this Industry Small businesses predominates. It is one industry which is a crucial medium for educational and cultural exchange across the globe. Consumer expenditure of domestic and international tourist is growing at a high rate. Few producers or service providers dominate in the Tourism Industry. Opening of New tourist attractions happens regularly. Mass tourists products have very little differentiation as the industry has not invested in this field up till now. The impacts of tourism are wide ranging reaching economic, social, environmental aspects. Two forms of tourism: International Tourism : Travel to countries outside home country Domestic Tourism: Travel within the country. Factors affecting tourism The tourism industry is complex. Many components of the tourism Industry are linked to the other economic sectors of the country. The resulting interaction of the movement of tourists from the origin to the destination and the drivers involved are available for our analysis: 1. Physical Environment Indian Tourism industry has also developed in a large variety of physical environments, with many of the different environments within India becoming favorable tourist destinations. These environments may include: Hill stations Beaches Deserts Countryside Holy places Historical monuments 2. Technological change. One of the most important variables affecting tourism is the technological changes. Twentieth century, transport technology destination on a large scale are preceded by mass tourism to feel free to spread, the manufacturers of rail or ship built continuous vehicle capabilities. Such developments influence reaches the places are in relation to social and financial reasons The development of large aircraft long-range aircraft Boeing 747, was that an important stimulus for the growth of tourism industry. 3. The biophysical and built environment A countrys bio-physical environment, heritage and artistic life, is an integral part of the tourism industry. Different types of tourism development have different requirements; some countries will support development more than other countries. The industry is eventually located according to the physical distribution of attractions and access to them, which is mainly determined by natural factors. Destination must provide the purpose and needs of tourists for which it is seeking. Tourist practices are influenced by environmental conditions, and restrictions on types of development can take place. Natural features are very desirable and should go together with the infrastructure and tourist attractions. Climate is an important consideration, and favorable weather conditions are crucial. For all tourist activities is an excellent weather, and climate often in a resort holiday season determines the length and profitability. 4. Economic factors Tourism is one of the most prominent global economic performance department. Tourism is the employment of the accommodation, catering, transport, entertainment and other services industries major source of important provisions. In addition, there is a huge production of indirect tourism activities. This is a promotion, because of its multiplier effect of a wide range of important means of economic growth. Tourism is Indias contribution to export earnings in large part on the Indian economy Changing economic conditions largely determine the scale of the tourism industry. With the development of changes in employment structure and a more affluent society, creating a higher level of tourism products. 5. Socio-culturalInfluences Participation in tourism is affected by demographic and social factors such as age, family life cycle, education, occupational structure, population concentration and quantity. Profound impact on demographic and social changes of the population indulge, in the future tourism will be seen. Increased life expectancy and changing composition of the workforce is also important. More and more women participation rate provides a boost tourism, because the two higher income household disposable income. There is also a dink for those who travel more frequently. 6. Political influences Governments at all levels and all parties acknowledge that although tourism is basically a private sector, the impact of the need for government involvement. Government has a profound impact on the economic environment in which the tour operators. The Governments main role is to promote the prosperity of the industry and the most extensive economic, social and environmental objectives consistent with the development. 7. Cultural influences Historical or cultural value is characterized by strong tourist attractions. Three Seductive cultural forms: cultural forms, because it is inanimate monuments cultural forms is reflected in the daily life of a destination Especially in the cultural forms, can it be animated, such as festivals. Tourism is often accompanied by cultural exchange and cultural richness. These contacts can have harmful effects be in the local culture and traditional way of life if they are weakened or destroyed. The relationship between production and consumption Tourism as a production consists of three main components: Tourist country of origin; destinations and travel routes between locations. 1. Tourism generating areas Visitors second homes in other words. Which represent the worlds major markets and tourism market is the main feature found here. 2. Tourism destination areas Attract tourists and what is not available at home. Transport lines connecting the two areas of production, is the key factor. Production activities they are the most important part of traffic. Them as visitors acquire the experience from many different places. These activities are very interdependent. The changing nature of the production process The tourism industry throughout the twentieth century is closely related to rising living standards in developed countries. Half of the twentieth century, largely in the opportunity to travel to the privilege of the rich society, but the following World War II period of rapid growth has enabled more people to travel. In the automotive and aircraft become the main means of transport. A number of important changes are related to the development of the industry International Travel Tourism has become globalized. Global transport infrastructure around the world is rapidly becoming the way of all interrelated. Degree of globalization has also increased more countries to participate in international travel. Organizational Development Tourism organizations from two sources: the government and the private sector. Recognizing the contribution of the tourism industry, the countrys economic and social benefits derived out of it, to almost all government organizations, tourism should be promote. Their responsibilities are of different degrees. Opportunities in tourism, there is caused by large and small scale mixing of all the travel needs of food service from origin to destination. Production activities with other tourism enterprises participate in the emergence of significant growth. Most of the big travel company growth from the market and many tourist destinations and a greater market share and economies of scale drive very competitive nature. Social impact of tourism Tourism is a personal decision by the consumer. Tour Price for the whole package tours, it is usually cheaper to import a larger market holiday. Consumers have a choice variety. Small group travel Small group travel is a popular choice. They use local resources and services as possible. Personal travel Many tourists are actively planning their travel experiences. They like to personalize their trip, and not locked into a tour group. Experienced travelers are seeking to achieve specific wishes. This reflects the visitors experience new and different aspirations. Demands of professional productive activities have been seen as a response to the tourism industry. Economic impact of tourism: Increase the scale of production The profit motive to encourage the development of large scale operations and the size of companies involved in the increase. Increasing size is especially evident in the lodging industry. The action in the hotel industry continued to expand. The large chain hotels can take advantage of economies of scale; small independent can compete on the basis of cost, personalized service. Horizontal and vertical integration Increase in the production and concentration of ownership and control of the growth in size, usually comes through the horizontal and vertical integration. A business may seek to expand or develop its own or combined with other enterprises. Transnational Management Integration continues to act in the tourism point of a multinational or transnational in nature. Multi-country development model is different. Clearly, the global market to provide greater market potential and opportunities, gain competitive advantage. Company wants to diversify its investment portfolio will expand overseas activities. The impact of tourism technology Tourism received a lot of research funds to promote development of new technologies. They changed this productive every field of activity. Consumer choice Tourism motivation and decision-making are increasingly shaped by changing technology. The Internet has allowed a lot of information has become available to tourists. Hotel facilities, reservations, attractions and more like these. Transportation Technology Aircraft The aircraft will benefit the future development of larger capacity aircraft, but still subsonic. Generating capacity in order to promote aviation aircraft and speed increase. Therefore, the new aircraft cannot travel faster than any existing, but they will have a greater range and more seats to reduce travel costs. Land transport Transport is now faster and better competitive long-distance travel. This is the development of infrastructure to work together. Maritime transport Particularly there is a fast growth in the cruise industry. In 20th century Cruise fleet has doubled in the last decade. Keep track of personnel and property Computerization allows operators to operate more efficiently and produce marketing plan activities that can be used to the wealth of data. Global satellite network to provide as a new powerful marketing tool. Technology has changed the allocation process. The political impact of tourism Most governments are now actively seeking to promote tourism, and in their own countries, to take measures to coordinate public and private tourism activities to promote development of the industry. In some parts of the developed world, Government support has been less impending. In many developing countries, tourism is considered to accelerate economic development. Some Governments have also encouraged the development of international tourism, and promote their own political goals. The nature of government involvement: Tourism Promotion The Governments main contribution is both to promote tourism, and in their own country. The most direct way is to establish Tourism Organization, the impact of tourism development. Ministry of Tourism Australia, the implementation of this role, its objectives include: To provide a future development of the industry, the Governments clear statement To strengthen the economic, environmental and cultural awareness of the importance of tourism. Facilitate the entry of visitors Easy to enter a country is a key factor to attract tourists. If the entry procedures for tourists are going to be complex, tourism will be affected. Now some countries with visa-free access in some countries Transport Policy Availability, price and ease of transport within and between countries dominate the visitors flow. Distribution of the traffic dispersion in terms of tourists is important. Governments are generally used for transportation infrastructure and equipment available. Many airlines have entered the Union, to enable them to reduce costs and increase capacity. Under pressure Government have to further do the liberalization of the international airlines. General economic policy The Government policies affect the industry directly and indirectly. For example, when the Government policies and regulations and high inflation would reduce spending, thus limiting the disposable income of the tourism industries. Government revenue, chares levies additional cost to the tourists. Environmental and social impacts of tourism Two major problems threaten the long-term survival of the tourism industry: environmental degradation, and adverse social impact, which is often accompanied by the development of tourism. Tourism and the environment Tourism development is often near the biophysical environment where attractive or unique features. Tourism development often has a heavy pressure on natural resources. The greatest threat is to those who are most vulnerable to natural and man-made pressures. Tourism can help: The deterioration of air and water supply Destruction of natural landscapes Destruction of vegetation Threats to wildlife The challenge is to develop a procedure to assess the potential environmental impacts of tourism development. Other mechanisms can be used to solve the impact of tourism regulations, the establishment of national parks, protection of significant heritage management and legislation to help protect our cultural and natural resources. In tourism development and environmental protection activities linked to the production of future success. Uncontrolled development is likely to undermine the tourist attraction. Adequate planning by the government, the threat of environmental degradation faced by the world tourism industry can be overcome. The social impact of tourism Between visitors and residents can be mutually beneficial social ties: 1. Resident population to gain more understanding of cultural tourists, so as to maintain the national heritage of some of the traditional activities and needs. 2. Passengers bring tourism revenue and maintenance, and for local use these facilities. Visitors can go to the same host country and its culture and traditions of understanding of their homes. The development of tourism can promote each others misunderstanding, hostility and social tensions, the impact of living by the tourists. This could include prostitution, crime and gambling. Social policy and social services must become an integral part of tourism planning, tourism operators and by the host government. Failure to do so may appear hostile to tourists, which can reduce the tourist flow and vitality. Results and Discussions We conducted the survey among diverse demographics to analyze the current situation of tourism industry of India. After collecting data, we first performed the factor analysis on the data. From factor analysis we got five different factors on which we performed multiple linear regression (MLR) to get the refined results. Given below is the output that we generated from SPSS: We can clearly find out that people give importance to Information about tourist spots, tour packages and security then Infrastructure and Hospitality. To attract large number of tourists we need to implement solutions for these factors and have to take appropriate measure for the growth of Indian tourism Industry. Recommendations as per our study Tourism is the worlds largest production activities. This is accepted as their source of income and employment potential of the results of the government. The pace and the future tourism project are to determine the direction of the explosive growth: Information We need to develop an information system which is very efficient and accessible across the globe which also includes remote areas. Security In India we need to make sure that we have to keep safety mechanism ready and speedy by connecting every tourist place, hotels to our police stations. We can keep a chunk of the policemen to cater particular to this need. Creativity Industry people have to start working on framing the package tours with more creativity and innovation as our mass tourist products are more or less same and lack the flexibility which is required. Infrastructure We need to provide adequate protection of the environment. Tourism trend is closely related to national infrastructure. Infrastructures in India needs huge investment outlay and will directly have an impact on the growth of the tourism Industry. Accessibility Transport technology to make long-term fortunes with more affordable, more people to participate in international travel. Chosen to reflect the perceived safety of the destination. Accommodation Tourists will be attracted to the destination best suits their needs. Tourism is trying to provide travel experiences to suit all budgets and circumstances. Attractions Technology will continue to develop and strengthen the tourism experience. Market research will lead to new tourism operators to promote products. This is may be some barriers to international travel. Visitors will be courting the economic development of developed and developing countries. Tourism stakeholders will have to bear greater responsibility. Whether it is a tourist and the host population should not be regarded as environmental quality. The basic strategy of tourism development is to preserve and protect areas such as goal setting apart. Development of guidelines for ethical and environmental regulations should be implemented to maintain sustainable tourism in the next century is feasible. As the state boarders open, population aging, more affluent, tourism is to promote more and more people will go. As production activities, tourisms importance in the global economy will continue to grow. Some more positives and negatives about the tourism industry which can be enhanced and can be prevent respectively: Tourism foreign exchange earnings can be used to pay for imports Protection of the unique environment is often Travel to create employment opportunities, are labor-intensive Local products can be sold to hotels and resorts At the airport with foreign investment Profits can be used to improve housing, schools, etc. Local customs and traditions are preserved To improve cultural understanding 10-20% of the income received in time to stay in

Free Essays - Immortality and the Epic of Gilgamesh :: Epic Gilgamesh essays

Immortality and the Epic of Gilgamesh Immortality - (a) the quality or state of being immortal. (b) never ending existence. Although that is the Webster definition of immortality, what is never-ending existence? That question has a different answer for everyone. Some people believe that never-ending existence happens by never physically dying, and others believe that immortality can be obtained through your children. I personally feel that your children cannot give you immortality nowadays because of all the influences outside of the home. What I mean by this is that children are not striving to be "chips of the old blocks" anymore. They spend more time with their friends, or watching, TV, or listening to music, not following their parents around. To become immortal, you must either live forever, which is not very likely, or do something that is historically noteworthy like George Washington, or Abe Lincoln. Gilgamesh is an epic story about our hero Gilgamesh, and for a short time, his friend Enkidu. In the beginning Enkidu is one which animals; Later, however, he and Gilgamesh fight and become close friends. Together, they fought wars, and ruled the city. Eventually, the goddess of war asked Gilgamesh to marry her but he refused, making her very angry. She retaliates by sending the bull of heaven down to attack Gilgamesh and Enkidu. In the battle, they killed the bull, but Enkidu injured his hand; he eventually died from his wound. After Enkidu died, Gilgamesh went on a quest for immortality. Gilgamesh was trying to find immortality for both Enkidu and Himself. After gilgamesh got the "immortality" plant and scratched himself with it he was bathing and a snake ate the plant. As soon as that happened Gilgamesh started to cry. Since he had already used the plant on himself, it was evident that he still wanted the plant for Enkidu. Another example occurred during Gilgameshes conversation with the boatman.

Purple Loosestrife Essay -- essays research papers

Purple Loosestrife The scene is breathtakingly beautiful, a thick brush of purple flowers blankets Canada's wetlands. This blanket silences the expected sounds of the wetland environment, birds chirping, ducks splashing, insects buzzing and animals thriving. This unnatural silence is disturbing, the favourite flowers that used to litter this landscape are no longer visible, the water that used to ripple continuously is perfectly still. The wetland is dead, except for this overpowering, hardy purple flower that has choked out all other vegetation and species. Purple loosestrife now controls this landscape. Purple loosestrife is an exotic species that was introduced to North America from Europe during the early 1800's. Europeans sailing to North America would fill their ships ballast with wet sand taken from shores of Europe, a habitat where purple loosestrife thrived. Upon arrival in North America the ballast would be dumped overboard on the shoreline. By 1830 the plant was well established along the New England seaboard. Purple loosestrife seeds were also found in sheep and livestock feed that was imported from Europe during this period. This new organism was introduced to a new habitat free from traditional parasites, predators and competitors, purple loosestrife thrived in the environmental conditions and by 1880 was rapidly spreading north and west through the canal and marine routes. Purple loosestrife stands also increased due to the importation of seeds and root stalks by horticulturists. It was introduced to many communities as an herb, an ornamental garden flower and as a desirable honey plant. One of the earliest reported studies of purple loosestrife being a problem in Canada was documented by Mr. Louis - Marie, in 1944. He stated that purple loosestrife was invading the St. Lawrence flood plain pastures between Montreal and Quebec. At that time Louis - Marie conducted a study to find suitable control methods for purple loosestrife. His results indicated that repeated mowing, continuous grazing, deep discing and harrowing were effective in keeping the spread of purple loosestrife controlled on agriculture land. Since the 1940's purple loosestrife infestations have increased greatly and the plant is now a major problem threatening many wetland ecosystems across North America. Figure 1 - Purple loosestrife flowers.   Ã‚  Ã‚  Ã‚  Ã‚  ... ...ie will destroy a lot of wetland and farmland. With biological control we can only hope that the ecosystems can be brought back under control. Purple loosestrife is a very serious problem. It's rapid invasion is threatening wetlands, waterfowl and fisheries as well as the diversity of Canada's flora and fauna. If this plant is not brought under control quickly then the result of this exotic species being brought to Canada could be disastrous. The use of cultural and chemical control has not been effective so we now rely on the success of biological control to stop the spread of this hardy invasive plant and to replenish the diversity of Canada's wetland ecosystem. As a country we must do everything we can to reduce the spread and growth of purple loosestrife. As a concerned Canadian you can report any local purple loosestrife stands, spread your knowledge about the problem, strongly discourage the plantings of any new plants or the selling of the weed in nurseries and join the Ontario Federation of Anglers and Hunters. By doing this you are donating money and support the tests that are being conducted. We must work together to remove the purple blanket that silences our wetlands.

Airframe by Michael Crichton Essay

Michael Crichton’s 1996 literary work takes its audience into a flight adventure of suspense with a dash of humor. As the title suggests, Crichton’s audience might deduce a frame which could be found in the air. In more accurate terms, speculate about the structure of a plane. As the audience read’s it, this deduction is further strengthened with the illustration of a plane â€Å"accident† that results to an investigation on the quality on a Norton Aircraft-manufactured N-22, followed by media frenzy. For some, the event of an airplane accident which eventually results to tedious and cumbersome investigation is quite uninteresting and dull. However, readers of this book are still compelled to continuously read it because of the twists, thought-provoking exploration of a plane’s structure, high tension issues and jitters. Moreover, Michael Crichton’s style and themes informs and teaches several factual issues and concerns to its audience while entertaining them. By looking into the history and flight events, it can be said that Michael Crichton’s accounted problems in his book indeed portray real-life scenarios. Michael Crichton’s novel starts at the Transpacific Airlines flight 545, said to be a Hong Kong based transportation. In addition to this, it was also illustrated that the plane, as mentioned before, a Norton Aircraft-manufactured N-22, that is expected to arrive at Denver. However, severe turbulences occur at the California Coastline, resulting to an emergency landing at the Los Angeles airport. From the pilot’s report on the status inside the plane, there were already several injured passengers and two dead passengers. The dilemma rises from the fact, as the book states, that the plain’s history never showed or experienced poor safety record or performance. In addition to this, the pilot who was maneuvering the plane was highly trained, which takes the possibilities of human error out of the question. As such, the story tediously proceeds and revolves around the investigation regarding this â€Å"anomaly† on the plane’s condition or on the question of its safety records, and generally about how the whole incident happened. In this novel, the aircraft manufacturers in this novel responded in a way that imitates what â€Å"real† aircraft manufacturers would show or usually do after such accidents. There are cases where manufacturers are held liable or not liable to certain accidents by the jury. If the jury was impressed with the overall save rate, the manufacturer is not considered liable, resulting to the acknowledgment of the whole design utility being optimized for the majority to the detriment of a few. On the contrary, if the jury would inspect the high-speed aspects of risk in contrasts to the high-speed save rate, the manufacturer can be considered liable. As such, it is â€Å"factual† or logical that manufacturers would react in ways that Crichton describes it. On the other hand, the actions or events which follow the media hype on the airplane accident seem exaggerated, though again, convincingly true. Several scenes or illustrations regarding the media generally show that they tend to scrutinize whatever links they find regarding a certain topic which could boost their ratings. In addition to this, there is generally a persistence of the media crowd to grab whatever fact they could get a hold on to, and sometimes create stories to build or form the bits of information that they have into a persuasive story, which can either be true or partly-true. In his accounts of both the airplane problems, media and manufacturer investigations there are convincing facts which are laid to the audience by the author. In addition this are critical observations which shows Crichton’s style and manufactured tensions that keeps his readers stuck on the book, without boring their selves (just like what I felt). Crichton is like giving an ice cream, with a sprinkle of reality and fiction, mounted on a cone, coated with information and served in a plate garnished with humor that definitely keeps its audience from wanting more. References Crichton, Michael. (1996). Airframe. Alfred Knopf Publishers.